Listen to this episode
I recently joined Tricia Brouk on her podcast, The Big Talk, to talk about what happens after you write the book and how to turn it into a business asset that creates visibility, conversations, and revenue.
In our conversation, we dug into why “publish” is not the finish line, and why most authors miss the simplest lever that drives discoverability and trust on Amazon: written reviews.
In this episode, we discuss the following:
🟠 Treat Your Book Like A Business Asset: Why a book should be more durable than a “business card,” and how to design it to support speaking, coaching, and consulting.
🟠 Separate Publication Date From Launch Date: How spacing these dates creates room to build momentum instead of rushing straight into promotion.
🟠 Use A 5-Phase Launch Process: Build the invite list, deliver the ARC, run a soft launch, execute launch day public promotion, then keep marketing through collaborations.
🟠 Run A Soft Launch Window To Generate Reviews: Why publishing the Kindle first can support review collection before you push broader traffic.
🟠 Build A Prospect-Filled Launch Team: How to invite the right people, nurture them, and focus on written reviews, not just star ratings.
🟠 Make The Launch Party About What Comes Next: How to acknowledge the book while leading participants into a clear next step connected to your business.
🟠 Keep Momentum After Launch: Why ongoing partnerships and creative promotions matter long after the initial campaign.
If you’re a speaker or entrepreneur planning a book, this episode is a strong reminder that the launch is a strategy, not a single day on the calendar.
👉 If you listen, I’d love to hear your biggest takeaway. 👈
