Is writing a book one of your New Year’s resolutions? Or did you recently publish one?
Writing a book is not an easy task and I speak from experience having written two myself.
For a book to be worth all that effort, it should be helping you meet your business goals.
About a month before my first book, “Croissants vs. Bagels,” was ready to be published I had the realization that the day I’d been counting down to was actually Day One.
Now that I was certain the book would actually be ready for publication, I needed to turn my attention to the book launch.
Fortunately, I had learned that the publication date and launch date are not the same dates.
I did have a very successful launch for my first book – #1 in 3 paid categories and in the Top 100 Free on US Kindle – and received 150 reviews within the first week of the launch date.
Unfortunately, I didn’t have a clear plan for how the book led to a paid offer.
For “Small List, Big Results,” I knew from the start that this book would be much more clearly marketed to the people I could support on their entrepreneurial journey through paid offers.
I had an even more successful book launch this time – reaching #4202 in all US Kindle and #1 in 8 paid categories (including Canada and Australia) – and received 150+ reviews.
This time, I also hosted a three-part training that led to a year-long program.
While my attendance numbers were low (small list is my reality too) I had a nearly 3% conversion rate – nearly 6% if you only count people who attended live.
The revenue from that offer was $30,000.
And now, I’m putting together a 12-week program for folks looking to validate their idea through research calls and a pilot without committing to a year-long program.
Remember that your book needs to serve your business goals.
Getting clarity about your ideal reader/client before you start writing will help you create a resource people use and share with their friends.
Your Challenge For This Week
Are you ready to make 2022 your year? To launch a great new program?
Before you jump into designing your program, take time to validate it through research calls and a pilot.
Build an audience of people who already know, like, and trust you before you try to sell your offer.
Want to learn more about these strategies and connect with fellow entrepreneurs as you brainstorm together?
I’m hosting a full-day workshop to share how to validate your idea and build an audience before you try to sell.
Idea to Offer Workshop
Saturday, January 22 11:30am-6pm ET
- How to discover your ideal clients who are already in your orbit
- That you have a much bigger “list” than you thought
- A method to wake up your network that leads to calls with likely prospects
- And much more!
These are strategies from my latest book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List.”
Bring a notepad to take tons of notes, but also be camera-ready so you can connect with fellow entrepreneurs during the breakout room small group discussions.
We made this a full-day event so there can be an emphasis on your ability to connect with fellow entrepreneurs who are serious about growing their businesses.
How do we know they are serious? There is a fee to attend.
Register at www.robbiesamuels.com/idea2offer.
Business Growth Strategist & Business Coach
As a relationship-based business growth strategist, I work directly with a limited number of self-employed professionals, aka solopreneurs.
WHO YOU ARE:
You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.
The reason options are overwhelming is that you’re looking at them as a series of disconnected steps, when to make the most of your time, you need a strategy that connects only the most important and highest impact ones.
You know that if you try to do everything, you’ll accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.
As a relationship-based business growth strategist, I will work with you to design a year-long plan that consists of three 12-week sprints, each followed by 4 weeks of reflection/assessment, rejuvenation/vacation, and strategic planning. This will allow you to sequence your goals, create momentum, and leverage your limited time.
We can build your plan through a half-day strategy session, a coaching engagement, or a mastermind program.
These are not right for everyone; they’re personalized offerings and are priced accordingly.
What might you work on?
In my coaching work with entrepreneurs and solopreneurs, we focus on the areas where you’d like to grow, which may include:
- Creating a strong sales conversation framework
- Building your referral network
- Lead generation through a relationships
- Growing your visibility in your industry
- Increasing your ability to attract the right kind of clients
- Identifying and launching a minimally viable offer
- Breaking through whatever bottleneck is holding you back from getting the results you want and deserve
- Becoming a published author and marketing your book successfully
- Improving your virtual presentation skills
Learn more about the different ways we can work together – deep dive 3-hour session, private 1:1 coaching, and masterminds. I’m excited to support you in reaching or exceeding your goals.
- Connect with me on LinkedIn to see the content I share.
- New to my website? Start here
- Listen to my On the Schmooze podcast – weekly since July 2016.