Four years ago, in February 2017, I started to actually write my book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences.”
I had been “writing” it for years but making no real progress.
Finally, I committed to a writing program and although it wasn’t fun for me, I had the first draft done in three months.
Once I realized the book was going to be a reality, I decided I wanted to do more than publish my book and check that off my #lifegoals list.
I wanted this book to have a strong launch so it did well on Amazon and subsequently was read by more people.
This means I needed people to write an Amazon book review – so the book’s sales page had a lot of social proof.
I don’t know about you – I love reading product reviews, but I don’t often write them.
I had also been on book launch teams and not prioritized getting the review done in a timely manner because life intervened.
The reality is this book was a way bigger deal for me than anyone else – so, how did I manage to get 150 reviews worldwide within one week of my launch?
I asked. And then asked again. Then nudged. Followed up. Thanked. And asked again.
I shared a review copy of the book with the nearly 350 people who signed up for my launch team (signing up was the first ask).
Then, I sent a series of personalized mailmerged emails asking each team member to write their review, using a few prompts I gave them, and then email the review text to me.
When it was time, I asked each person to post it to Amazon – I included detailed instructions and their specific review text in the email to make it super easy to follow through.
I’ve heard great feedback about my book launch strategy from those who were on my team and wrote reviews.
They felt like they were supported all the way from setting their intention to posting their review on Amazon.
I know that feeling too.
When an organization or individual makes it easy for me to follow through on my intentions to do something good, something helpful, something that will have a positive impact – I’m thrilled.
Being on those launch teams where I didn’t get that kind of support made me feel bad after awhile because I knew I wasn’t following through on my intentions.
I think those authors were afraid to ask and ask again – and that led to a less than positive result for both of us.
Your Challenge For This Week
Commit to asking for the support that you need.
Know that people WANT to help you.
Make helping you as easy as possible.
It’s your priority so it’s your job to be politely persistent in your follow-up.
When you get the support you need, you’re thrilled, and the person who helped you feels awesome too.
Try this and let me know how it goes!
Business Growth Strategist & Business Coach
As a relationship-based business growth strategist, I work directly with a limited number of self-employed professionals, aka solopreneurs.
WHO YOU ARE:
You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.
The reason options are overwhelming is that you’re looking at them as a series of disconnected steps, when to make the most of your time, you need a strategy that connects only the most important and highest impact ones.
You know that if you try to do everything, you’ll accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.
As a relationship-based business growth strategist, I will work with you to design a year-long plan that consists of three 12-week sprints, each followed by 4 weeks of reflection/assessment, rejuvenation/vacation, and strategic planning. This will allow you to sequence your goals, create momentum, and leverage your limited time.
We can build your plan through a half-day strategy session, a coaching engagement, or a mastermind program.
These are not right for everyone; they’re personalized offerings and are priced accordingly.
What might you work on?
In my coaching work with entrepreneurs and solopreneurs, we focus on the areas where you’d like to grow, which may include:
- Creating a strong sales conversation framework
- Building your referral network
- Lead generation through a relationships
- Growing your visibility in your industry
- Increasing your ability to attract the right kind of clients
- Identifying and launching a minimally viable offer
- Breaking through whatever bottleneck is holding you back from getting the results you want and deserve
- Becoming a published author and marketing your book successfully
- Improving your virtual presentation skills
Learn more about the different ways we can work together – deep dive 3-hour session, private 1:1 coaching, and masterminds. I’m excited to support you in reaching or exceeding your goals.
- Connect with me on LinkedIn to see the content I share.
- New to my website? Start here
- Listen to my On the Schmooze podcast – weekly since July 2016.