What I’m about to share is a tip from a very memorable section of my Art of the Schmooze (www.ArtoftheSchmooze.com) training. A year after attending my session, sometimes even two years later, I’ll run into a past attendee and they’ll excitedly point at their feet and say “Croissant! Croissant!”

What are they talking about?

Let’s say you’ve arrived at a networking event, you’ve circled the room looking for an opening for your first conversation, but you’re surrounded by those tight networking circles. I call those shoulder-to-shoulder huddles “bagels” and they are nearly impossible to break into. If you are like most people you’ll be looking for an easy opening and might be drawn to the person standing by themselves against the wall. Unless you’re a regular and can introduce that person to someone when your conversation ends, your best bet is to engage with folks in those bagels.

Now imagine you’re one of the people standing in a typical networking bagel. If you took a small step back with one foot and turned your torso slightly, you’d create an opening that would make it easier for someone to join your group. That is the croissant we’re looking for.

How do you stand so you're easy to approach?

  1. Many people, often women, stand with their feet crossed. To start moving in any direction they’d first need to untangle their feet, step in one direction, and then start moving.
  2. Others stand with their feet shoulder-width apart. If you are talking to only one other person and you want others to join your conversation (because it's easier to leave when more than two people are talking) – this stance isn't very welcoming.
  3. Stand with your feet shoulder-width apart, one leg back a bit, with weight on the back leg, torso turned slightly toward whichever foot is in back. Now you are approachable and can easily invite anyone passing by to join in the conversation.

This simple physical activity is one of the best ways to navigate an event and create a welcoming community space. I've found that only a small percentage of attendees need to be practicing this and the effect will begin to be felt by everyone. They'll leave wondering why that event felt so friendly and welcoming.

But let's say you're approaching a bagel and no one in the circle seems to have a clue that you're there. What do you do? My suggestion is you try to get the attention of just one of the people in the group. You shouldn't be trying to take over the conversation or talk to the whole group. Check how everyone is standing and see if you can spot someone with a more open stance. Just focus on one of the people in the circle and as

the group conversation continues begin a side conversation with them. And of course, use your own body language to welcome others into your new conversation.

What exactly is the stance?

Your weight is on your back leg, which is turned slightly – either towards one o'clock or eleven o'clock.

ABOUT ROBBIE: www.robbiesamuels.com/about

Business Growth Strategy Coach

Robbie coaches inspiring entrepreneurial women in their 50s and beyond (and a few awesome men) to grow their impact and income by building an audience before launching new revenue streams.


You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.

The reason options are overwhelming is that you’re looking at them as a series of disconnected steps when to make the most of your time, you need a strategy that connects only the most important and highest impact ones.

You know that if you try to do everything, you’ll accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.


As a relationship-based business growth strategist, Robbie will work with you one-on-one to design a year-long plan that consists of three 12-week sprints, each followed by 4 weeks of reflection/assessment, rejuvenation, learning, and strategic planning. This will allow you to sequence your goals, create momentum, and leverage your limited time.

Have a project that you want feedback on or need assistance with a specific strategy? He offers half-day strategy sessions.

Already selling but feeling stuck around how to increase your revenue? Sign up for a one-day mastermind with fellow entrepreneurs to break through to the next level.

Ready to dig into your network to validate a solution you’ve been working on to see if you can build an audience for it before launching? Sign up for 12 Weeks to Create Your Irresistible Offer program.

Want accountability, support, and guidance as you implement your strategic plan? Learn more about his year-long Wake Up Your Network mastermind program.

These are not right for everyone; they're personalized offerings and are priced accordingly.


In his coaching work with entrepreneurs, his clients focus on the areas where they'd like to grow, which may include:

  • Creating a strong sales conversation framework
  • Building your referral network
  • Lead generation through a relationships
  • Growing your visibility in your industry
  • Increasing your ability to attract the right kind of clients
  • Identifying and launching a minimally viable offer
  • Breaking through whatever bottleneck is holding you back from getting the results you want and deserve
  • Becoming a published author and marketing your book successfully
  • Improving your virtual presentation skills

LEARN MORE AND SCHEDULE A CHAT: www.robbiesamuels.com/coaching

Robbie is excited to support you in reaching or exceeding your goals.

Keynote Speaker

Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you’ll find video clips and a description of his talks.

Watch his TEDx talk “Hate networking? Stop bageling and be the croissant!” at www.robbiesamuels.com/TEDx.

Stay Connected

SIGN UP for his free weekly #NoMoreBadZoom Virtual Happy Hours – www.NoMoreBadZoom.com

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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