Today’s guest believes quiet brilliance doesn’t earn you a reputation as a leader.

She helps leaders get their ideas out into the world by giving them the tools they need to succeed along with techniques for breaking free of fear and owning their brilliance.

She is the founder of Catchline Communications and a strategic thought partner to consultants who wish to build their authority and increase their visibility by publishing articles in industry trade journals and business magazines like Inc. and Nonprofit Quarterly.

Please join me in welcoming Erica Holthausen.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • her thoughts on leadership: “Leadership has nothing to do with a title or followers. Leadership is listening, learning, and making decision and taking full ownership of those decisions.”
  • why being curious is a leadership trait and how often that curiosity has come up in her life over and over again.
  • how important libraries and reading was in her younger (formative) years and how that led to her life as it is today.
  • her career as an attorney “who was going to save the world” but ended up in securities litigation and after 2 years decided to go a different way.
  • her ten-year journey working in non-profits where she was predominantly writing grant proposals.
  • how Erica found her mentors by being vulnerable (and honest) with her abilities and finding that they were very generous.
  • how important taking action is when you are trying to grow your success.
  • how Erica got comfortable with sales advocating for her client.
  • who Erica’s ideal client is (spoiler alert – it’s business coaches and consultants!)
  • her F.A.I.L. mantra (First Attempt In Learning).
  • her relationship with her business coach, Jason Van Orden, and how working with him has helped evolve her business.
  • how she nurtures and sustains her network on AirTable with a great quick tip about making introductions.
  • the fun part of deepening connections and nurturing relationships.


Books mentioned in this episode:

Other Resources

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Who am I?
🟧 I'm a multi-passionate entrepreneur. I geek out about community-building, relationship-building, thoughtfully designing space for a conversation, and anything about bringing people together to create connections. I believe quality engagement is about inclusion and belonging.

Depending on what caught your eye about my work, you may be surprised to discover that I do more than you were initially interested in.

What do I do?
🟧 As a business growth strategist, I coach entrepreneurial women in their 50s and beyond who are looking to grow their impact and income through new revenue streams by helping them grow their audience before they launch their product or service.

🟧 As a virtual event design consultant and executive Zoom producer, I help my clients reimagine their in-person events by utilizing all of the opportunities available through digital and analog tools. Rather than replicating the in-person event, we create a powerful virtual experience.

🟧 Before the pandemic, and again as in-person events return, I support organizations designing conferences that create opportunities for participant engagement so they can follow through on their networking intentions.

I've been producing events in one form or another since I was in college in the 90s and providing business growth strategy advice for nearly as long.

⭐ I published two books that have each received over 190 Amazon reviews,
⭐ I was invited to do a TEDx on my signature networking technique,
⭐ I have hosted a podcast since 2016,
⭐ when the pandemic shuttered in-person events, I swiftly reinvented myself resulting in a successful multi-six-figure business, and
⭐ my clients include Feeding America and the California WIC Association.

How can I help you?

Here are some of the ways my clients describe me…

✅ business growth strategy coach
✅ virtual event design consultant
✅ executive Zoom producer
✅ professional speaker
✅ emcee (virtual and in-person)
✅ podcast host
✅ author
✅ virtual presentation skills trainer

and I'm likely leaving something out…

Read my back story at

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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