Today’s guest is a writer and speaker committed to fighting for social justice. He has written over one hundred essays and articles about racism, mass incarceration, politics, gender, tech, and business.

His latest book, “Straight Dope: A 360 degree look into American drug culture” explores why drugs are so entrenched in America’s society.

He is a three-time TEDx speaker, his first talk, “How I overcame my fear of stuttering,” has been viewed over 320,000 times. His work has been featured in Salon, Black Enterprise, Harvard Business Review, and Al Jazeera.

Please join me in welcoming LeRon L. Barton.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • His thoughts on leadership: “Leadership is being able to inspire, being able to listen, and being able to usher people towards a positive direction. It’s being a model for people.”
  • When he knew he was a leader.
  • The people who influenced him at a very young age.
  • His early dreams of being a stuntman, an astronaut, a race car driver, and a writer.
  • Who inspires him in his career, mainly ballet dancers and race car drivers, and why that connection makes sense to him. “I am not envious of writers because I can do what they can do.”
  • His journey into IT because his mom was worried about his future if he pursued writing.
  • Studs Terkel has had an incredible impact on his life and how he shows up as a writer.
  • His connection to Cheryl Crow and how his early journey could be described by her song “Every Day is a Winding Road.”
  • His dream of wanting to do a TED talk.
  • How delivering a TEDx led him to hire a coach and the effect of that decision.
  • How he nurtures and sustains his network. “Relationships need to be nurtured.”


Books mentioned in this episode:

Other Resources

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Who is Robbie Samuels?

🟧 I'm a multi-passionate entrepreneur. I geek out about community-building, relationship-building, thoughtfully designing space for a conversation, and anything about bringing people together to create connections. I believe quality engagement is about inclusion and belonging.

Depending on what caught your eye about my work, you may be surprised to discover that I do more than you were initially interested in.

What do I do?

🟧 As a business growth strategist, I coach entrepreneurial women in their 50s and beyond who are looking to grow their impact and income through new revenue streams by helping them grow their audience before they launch their product or service.

🟧 As a virtual event design consultant and executive Zoom producer, I help my clients reimagine their in-person events by utilizing all of the opportunities available through digital and analog tools. Rather than replicating the in-person event, we create a powerful virtual experience.

🟧 Before the pandemic, and again as in-person events return, I support organizations designing conferences that create opportunities for participant engagement so they can follow through on their networking intentions.

I've been producing events in one form or another since I was in college in the 90s and providing business growth strategy advice for nearly as long.

⭐ I published two books that have collectively received over 400 Amazon reviews,
⭐ I was invited to do a TEDx on my signature networking technique,
⭐ I have hosted a podcast since 2016,
⭐ when the pandemic shuttered in-person events, I swiftly reinvented myself resulting in a successful multi-six-figure business, and
⭐ my clients include Feeding America, the California WIC Association, and other national and statewide mission-driven organizations.

How can I help you?

Here are some of the ways my clients describe me…

✅ business growth strategy coach
✅ virtual event design consultant & strategist
✅ executive Zoom producer
✅ professional speaker
✅ emcee (virtual and in-person)
✅ podcast host
✅ author
✅ virtual presentation skills trainer

and I'm likely leaving something out…

Read my back story at

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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